Look around you: How many people are on their phone right now? Today, you can’t go more than a few steps without seeing people texting, emailing, or using social media.
“Mobile moments” are happening all around us—all the time. It doesn’t matter where you are—in a taxi, in a business meeting, or at a social dinner—using your phone or tablet is now the standard, and it’s accepted in just about every setting.
Despite how commonplace mobile devices are in our everyday lives, some businesses are still resisting, or at least not fully integrating, mobile components into their communications and marketing strategies. By ignoring this channel, businesses miss a huge opportunity to engage with current and potential customers, capture interest, and generate sales leads…
