Brands are funny things. There are corporate brands. There are personal brands. Brand positioning. Brand velocity. There’s even Russell Brand.
But, amid all the talk of what to do with our brands, we don’t talk enough about a brand even is. It is a word that has gone through evolutions, from the time a rancher burned a cow’s hindquarter to make his unique mark to now, when a brand is somehow wrongly conflated with messaging and product.
So what is a brand? Well, it’s you. And it’s your company. And it’s your company’s core products, core values, mission.
