The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they… and how worried should you be?
For a lot of online marketers, finding the answers to these questions amounts to a bit of guesswork. That’s why we love HubSpot’s competition tool. It gives you a fast, easy, and convenient way to not only check up on your peers, but to see what they’ve been up to and how you rank next to them on several factors, which can give you insights into their strengths and weaknesses (as well as your own).
If you’re already a HubSpot user, you have access to the tool now. If you aren’t, this could be a good time to see if their integrated tools might help you improve the effectiveness of your online marketing efforts.
Either way, the feature lets you track up to 10 competitors at once, which is usually more than enough. Typically, when businesses tell us they have more than 10 ‘realistic’ competitors, it means they may not have focused on their marketing personas tightly enough. In other words, you might have a lot of other companies in your industry, but it’s unlikely that so many of them are an exact match for the same customers in terms of price, service, marketing style, location, etc.
