Adding humour to your marketing strategies can make your brand stand up uniquely from the rest; your prospects will likely to share your humorous advertisements around to their friends on social media, thereby giving your marketing messages more ‘virality’.
Adding humour to your marketing strategies can make your brand stand up uniquely from the rest; your prospects will likely to share your humorous advertisements around to their friends on social media, thereby giving your marketing messages more ‘virality’.
One famous example of humorous marketing disasters today is the ‘Unhate Campaign’ by United Colors of Benetton; where the world leaders are being ‘photo-shopped’ to kiss one another. Immediately after the launch of this controversial ad campaign, it received tons of negative criticisms from many media bodies, government organisations and worst of all, from prospective customers around the world. This ad does receive a lot of free publicity, however in a wrong and unexpected way.
