I will not levitate my pen in class.
There’s an episode of the Brady Bunch where Peter gets a job fixing bikes… and swiftly loses it.
His boss, Mr. Martinelli, explains what Peter did wrong. It seems Peter knowswhat to do to fix the bikes – but, when he’s actually doing the work, his great ideas get lost on the journey from his head to his hands.
Executing well is hard. This is a common problem for people writing their own copy…
How You Can Write High Converting Copy… Without Actually Writing
