Email marketing is one of those disciplines that people often claim is on the way out.
However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon.
So rather than wishing it ill, let’s consider how email marketing is likely to develop over the coming years.
Our new Email Marketing Census asked respondents to identify the top three areas of focus for their email campaigns in 2015, as well as asking them to take a longer-term view and predict how email will look in five years’ time.
Here’s an overview of the results, but if you’re interested in discussing email marketing trends and best practice then apply for a place at our APAC roundtable events…
