When I started at Harvard Medical School roughly a year ago, Instagram was hardly a priority, and understandably so: since links cannot be included in captions, it is tough for marketers to measure “hard metrics” like web traffic on Instagram.
But the more time I spent at Harvard Medical School, the more I began to realize the opportunity Instagram presented to tell our story visually and enhance our brand equity.
Over the past year, we’ve gone from posting sporadically to posting consistently and strategically. This shift has created incredible growth on an increasingly influential channel and with an increasingly influential demographic…
How We Transformed Harvard Medical School’s Brand on Instagram
