Voice-based search queries have not traditionally been a significant consideration for search engine optimization (SEO); people usually would rather type their queries into a webpage directly, avoiding the errors and that can come with automated voice translation. However, voice recognition technology is becoming more accurate and pervasive, making it a possible influencer for future search engine algorithm developments. At the moment, voice search is a rising influence, though not yet a prominent influence, so its role in the world of search is still being explored and understood. But if Google and Apple continue refining their voice-based technologies, search marketers everywhere will need to adjust their strategies to accommodate them.
Voice Search Today
Voice search currently exists in a few different forms. Most notably, Google offers a voice search function on its site, noted by a microphone-shaped icon that’s tucked away and rarely noticed. With this system, users can speak their queries aloud rather than typing them, conveniently initiating a search without ever touching a keyboard.
Voice search also exists in the form of virtual personal assistants, like Apple’s Siri. Siri has become exceptionally more sophisticated over the years, and can now help users with organizing tasks and storing information in addition to performing Web searches.
