Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably haven’t tested their content to optimize it.
That’s no small matter. Content is an important part of any online business or any business for that matter. It’s content that attracts traffic, content that engages and nurture leads, and content that converts them into customers. If your content is not on point, you’re leaking sales.
The problem is, you don’t know what content converts best. Sure, you have to test, but what do you start with? You need to have the right headlines, website copy, and blog content in the first place before you start testing…
How Top of The Funnel A/B Tests Help Determine Your Website Content
