This is a guest contribution from Luke Guy.
Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire. Strategy combined with creativity creates amazing profits and engagement.
What’s the best way to write successful emails? You must think as if you’re the receiving email user. What would you hope to see?
