If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum.
Roy Peter Clark, author of How to Write Short, describes it like this: “Imagine writing a long passage that looks like the flight of an arrow from a strong bow across a distance and into the center of a target. The bow is the subject, the bow string is the verb, and the arrow crosses the distance of the message but stops suddenly on some emphatic point.”…
How to Write Highly Compelling Calls-to-Action for Email
