The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space.
Your cost per click is too high to ever be profitable–certainly much higher than you were led to believe it would be. You wonder where all these mysterious five cent clicks you read about in industry blogs have gone.
This high cost per click is a real business problem. To understand why the cost is so high, you review your impression share report and a new problem is brought to light: Your ads hardly even show…
How to Write High Quality Clickable Ads (No Matter What Network You are On)
