Only 35% of B2B marketers have a written content strategy. Another 48% have a strategy, but it isn’t written down. And the rest either don’t have one or aren’t sure if they have one or not.
Those who have a written strategy experience greater overall success. The benefits are obvious: better planning, budgeting, marketing and strategizing leading to better results.
Okay. Sold. So how do you write a content marketing plan that works? Here are some areas to consider…
