Writing ad copy is perceived to be the most important aspect of an Adwords account and can also be very time consuming. Finding the balance between writing for the user and to achieve a high ad rank within the system can be very challenging in such a small number of characters.
Firstly how Adwords determines your quality score and why it is important.
Adwords determines your quality score based on a whole host of different factors, however I will only discuss the factors that are directly related to your Adwords Ads. To find out more information about quality score click here.
The factors that affect your quality score determined from your ad are:
- Ad Relevance
- Expected Click Through Rate (CTR)
Having a good quality score is important as it in some part helps to improve your ad rank. A good ad rank means that you can lower your cost per click and increase your overall position with the paid search results.
How To Write Adwords Ad Copy – Writing For The User Not The System.
