Lessons from a winning military strategy
When someone asks you for a Marketing Plan, your first instinct will be to create a laundry list of things you think it makes sense to do. If you’re any good you’ll define budgets for each line item on your list, and eventually you’ll convert that list into a 63-slide PowerPoint deck. The second-to-last slide will be a “High Level Gantt Chart,” and it will look great and make you feel like a real marketer. The last will say “Next Steps.”
Congratulations. You’re an amateur…
