A sales email that doesn’t sell?
No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell.
What do I mean?
Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m guessing your most likely answer is bin it.
That’s the problem.
You see, email marketing is a fantastic tool, but if all you do in your communications is sell, people will get pretty hacked off with you. That means all your hard work will end up in their deleted folder and you’ll be swamped in an opt out avalanche.
Odd as it may seem, you can still run an email marketing campaign without your emails being ‘in your face’ sales orientated.
