Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just seeing the subject line. If email marketing is a key component of your internet marketing strategy, then open rates are the start of building a relationship with your subscribers.
If you want to get your message seen in your readers’ inboxes, it is crucial that you get the subject line right. Failure to do so won’t just get your email sent straight to the trash can, it might even earn you a spam report…
