When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in learning about the topic you’re writing about.
But once your clients click through to learn more about your blog post, more than half of readers will make a decision to keep reading or click away within 15 seconds, and as few as 20 percent of readers will stick around for the full article. That means if you don’t know how to write a blog introduction that grabs their attention right away, even the most perfect headline will fail to deliver the engagement you’re looking for.
Want to write a blog introduction that will inspire your clients to spend time on your website? Here are three things you need to do:
