To a growth hacker, the search for high-impact marketing tactics can be chaotic and frustrating. A systematic approach to experimentation allows you to test many different strategies quickly, and then scale up the tactics that work.
Every week, our agency runs a low-effort experiment designed to test a marketing tactic that is new to us. It might be a new outreach strategy, a landing page optimization, or a subscription to a new data source. Through this systematic process of weekly experimentation, we can decisively determine which tactics are worth more time and effort.
Our most recent and successful tiny experiment focused on an outreach tactic for generating links to an online nursing community website…
