Many people prefer to read visually. Yet when it comes to how we display information in our companies, we tend to be stuck on text and spreadsheets.
Most strategy documents end up being created in long-form text – paragraph after paragraph explaining how we’re going to rock a particular initiative such as a content marketing program. If we’re lucky, there might be some graphs and bullet points to break up the reading experience.
Why do we do this to ourselves?…
How to Use Visual Maps for a Balanced Content Marketing Strategy
