Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.
As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your videos are doing to help the company. You do work in the marketing department, after all, and your sales team has an insatiable appetite for leads.
Fortunately, you shouldn’t have to search too hard for an answer because video offers amazing opportunities to engage audiences and generate new and better leads. The data you can collect about how each individual person watches your videos will help you prioritize your follow-up…
How To Use Video Content To Generate, Qualify And Score Leads
