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While influencer marketing skyrockets in popularity, many marketers are left swimming in its murky waters, trying to figure out how to do blogger outreach, how to double up with engagement on social media and how to track all of their efforts. Whether you’re investing in a heavy guest post strategy (a la Buffer style) or reaching out to bloggers for collaborations, you’ll want to maximize engagement to ensure you get responses hitting your inbox in droves. Twitter is one of your most powerful weapons for engaging influencers and getting on their radar. So, instead of blasting out the blogosphere with pitch emails and crossing your fingers for a high response rate, supercharge your blogger outreach efforts with social media right from the get-go.

Here’s how to combine blogger research, tracking and social media engagement all at once…

How to Use Twitter to Optimize Your Blogger Outreach Campaigns