Social media still fights an unfortunate reputation as a distraction…a procrastinator’s dream. Baby animals, YouTube videos and memes reign supreme. But how do you see past all of the cute panda sneezes and use social effectively as a professional? Or as a business?
Whether you’re a marketer searching for content, a professional trying to find value without the timesuck or a regular user who just wants to get more organized and less overwhelmed, the best way to achieve your goal comes down to one word: