At this point, most marketers are aware Twitter is an important piece of the social media marketing mix. With over 320 million monthly active users across various demographics, it’s a great platform to reach your audience.
However, the sad truth is many of those same marketers and businesses exist on Twitter, but do nothing else. Scheduling Tweets to be sent out throughout the week to create “social media activity” isn’t an effective Twitter marketing strategy. Using Twitter effectively requires you to put in time, effort and sometimes even money to reach your goal. Here are some actionable tips for how to use Twitter effectively…
