Persuasion isn’t about brainwashing or propaganda – it’s about understanding what makes your prospects tick. Image source.Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular. If you regularly read marketing blogs, you’re likely familiar with them: reciprocity, commitment and consistency, social proof, authority, liking and scarcity.
How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert
