We’ve all got that one friend that brags about their high-flying job, their awesome love life or the swanky Apple Watch they just bought… and if you can’t think of who it is in your group then chances are, it’s you.
Awkward.
Anyway my point is those self-obsessed people are really irritating. Eventually you switch off and stop entertaining it, right?
So when it comes to marketing brands, why do we think it’s ok to be self-involved on our social feeds?
Understandably you want to produce branded content so that you can sell more stuff, but to do that you need to grow a large following of loyal fans – and you’ll never achieve that if you don’t indulge theirinterests once in a while…
