Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance.
But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to capitalize on this software: best practices.
The biggest risk of automating your marketing is that you will do it incorrectly, and your customers will be left confused and alienated. But by using other marketers as a guide, you’ll be better positioned to avoid the common pitfalls of automation. Here are a few:
Common Uses for Marketing Automation Include:
1. Content Marketing
Educational or entertaining content can be used both as a means to grow your email list and a way to increase engagement from your subscribers. If you’re offering a product or service, then using content as a means to move buyers through the sales funnel is an excellent use of marketing automation.
