Content marketing is red-hot. Not because it’s a passing fad, but because it works. In Hubspot’s recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing’s positive ROI. Like other marketers, you know that content marketing can add real value to your firm’s marketing efforts, but your C-suite is still not convinced content marketing is “worth it.”
So how do you get your C-suite to buy in?
Executives are all about the data and cold hard facts. If you can’t quantify the value of content marketing, they won’t see it as a worthwhile investment. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm..
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
