Marketing and publishing experts share tips on how to ‘fatten up’ your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.
“Thin” online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about “fat” content — such as ebooks.
Ebooks in general are hot, with sales expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018, according to PricewaterhouseCooper LLP. Ebooks, as part of a content marketing strategy, can give brands and entrepreneurs opportunities to deeply connect with their target audiences.
Self-published titles — which many content marketers create and make available for free — represent an increasingly significant piece of the ebook ecosystem. Self-published ebooks (fiction and nonfiction) comprised 32 percent of the daily unit sales of ebook bestsellers on Amazon.com in the quarter ending October 2, 2014, up five percent from 27 percent in the quarter ending Feb. 7 of the same year, according to the Author Earnings report. These numbers are noteworthy because Amazon is the largest ebook marketplace, with 64 percent share, according to The Wall Street Journal.
How to Use Ebooks to Improve Your Content Marketing Strategy
