Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business?
In this webinar, Sean Ellis, CEO of Qualaroo and founder of GrowthHackers.com, shares how to find the optimization opportunities that really move the needle. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Eventbrite and Lookout.
Sean says a common mistake he sees is when people separate out broader growth initiatives from their optimization initiatives. To be successful in the long run, it’s really important that growth and optimization are included in the process. How do you make that happen so you can drive transformative growth for your business?
