61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
What’s the secret to effective content marketing? It’s all about telling a great story, says this week’s infographic. To help marketers become better storytellers, it shares tips from great writers such as Ernest Hemingway: “Details make stories human, and the more human a story can be, the better.” The infographic also offers insights into how consumers and brands feel about content marketing:
- 70% of consumers prefer to learn about a company through its content rather than ads
- Companies with active blogs receive 97% more leads
- 69% of brands use content marketing to build brand awareness; 68% to gain customers; and 67% for lead generation
For more details, see the entire infographic below. And for more perspectives on how to tell compelling brand stories via content marketing, see our recent study “Content Marketing: Best Practices Among Millennials”; a look at ourAdvertising Week content marketing panel discussion; and how Lexus, Lipton, and Lionsgate showcased great content-marketing stories using Tumblr Sponsored Posts.
How to Use Content Marketing to Create Compelling Brand Stories
