Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand’s website, searching for more information, or purchasing the product featured in the ad.
If you’re a brand using online video marketing, those are some great statistics.
But if you’re investing time and dollars into YouTube marketing, you also want to know a lot more than that. You want to know the impact your videos are having on your business: Are people watching your videos? If they are, who is watching? And what are they doing after they watch?
Such insights enable you to improve your strategy, increase your ROI, and measure your success.
Your first step is to determine your video marketing goals—i.e., what end result are you looking for? A clear goal will guide you as you’re measuring the impact of your videos, and it will help you identify the most important metrics to track…
How to Use Analytics to Prove the Impact of YouTube Marketing
