Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates?
Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight.
Stepping outside of its usual political and sports predictions to bridge the gap between politics and science fiction yielded the surprising (and funny) survey result — and garnered media attention beyond the usual wonks and sports writers who closely follow Silver’s blog.
FiveThirtyEight’s polling and research taps into one of the underlying principles of content marketing: Find a way to provide relatable, relevant content that brings something new and thought-provoking to the conversation.
How to Turn Research Into Content Marketing Strategy AND Tactics
