In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you a set of questions to consider before putting an advocate group together. In this post, I’ll show you how one of my author clients developed an active Facebook group and now uses it as a base camp for advance reader reviews and social media amplifiers.
First Things First
Before she started her Facebook group page, she had an active business Facebook page under her author name. She used the page to link to blog pieces, announce launch parties, invite readers to launch parties of other authors, run contests, and get newsletter sign-ups. She also posted pictures of vacations, favorite recipes, and promoted her Pinterest and Twitter accounts. She ran Facebook ads to promote her free books and newsletter sign-ups as well. She had about 600 fans before she decided to start a Facebook group. If you would like more information on the difference between a Facebook group page and a business page, here is a short informative piece from Facebook…
