Picture this. You go to the supermarket, spend your valuable time finding those daily essentials (as well as the impulse purchases, you get to the checkout….and then decide to leave the store, leaving behind a full basket of groceries! Sound odd? Well this exactly what happens online for up to 70% of your potential customers.
Why does this happen?
There are various reasons for this, and two of them happen to significantly impact why customers abandon their shopping carts – Price and Timing.
Converting customers online has always been a challenge but in recent years, thanks to innovation in e-commerce technologies and a better shopping experience overall, the process has been streamlined for today’s online shopper. Simple factors such as being upfront about shipping charges, demonstrating a trustworthy outlet, and more – go a long way in encouraging shoppers to spend online…
