Does anyone care about your email marketing? Litmus decided to find out — and has good news to report.
Targeted email campaigns are extremely effective, Chad White, research director at Cambridge, Mass.-based Litmus told CMSWire.
Despite predictions that social media would soon eclipse email, its use as a marketing tool has never been stronger. As proof, White cited the ongoing investment in email applications by the likes of Google (with its new Inbox last year) and Microsoft (with constant Exchange upgrades)…
