A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones.
The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. This subject clearly struck a nerve with the audience in the room, so I’d like to address it here in more depth. (I also recently hosted a webinar on this topic — click here to watch the recording.)
When it comes time to adding headcount to your team, marketing leaders want to know which specialties they should hire for — and, more importantly, in what order they should hire them.
The question of who to hire next requires you to first take a look at your current team. Try placing each member of your team into the first three stages in the inbound marketing methodology: attract, convert, close. Here’s an idea of which roles belong where:
