Growing your email list is by far one of the most valuable things you can do for your ecommerce business. When you have permission to chat with your customers and prospects in their personal inboxes, you have the power to drive loads of qualified traffic back to your website (and ultimately drive loads of sales, too).
Many business owners overlook the importance of building their list or – worse – try to grow their list with artificial methods like buying email addresses or adding names without permission.
For savvy business owners (like yourself) ready to add quality leads to their list, here are 6 ways to start growing today.
Create an irresistible opt-in offer
The very first thing you need to get squared away is your opt-in offer.
Asking people to opt-in for “updates” isn’t enough. You need to give your website visitors an irresistible reason to lend you space in their crowded inboxes.
That means your opt-in offer needs to have clear value. What, specifically, will your subscribers get in exchange for joining your list?
