This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition.
90% of B2C and 93% of B2B marketers use content marketing. With numbers like these, it’s hard to imagine what the 10 and 7% are waiting for.
Then again, while these numbers indicate the prevalence of content marketing as a practice, they fail to capture the efficacy of the respective campaigns. In fact, only 34% of B2C and 42% of B2B marketers believe that they are “effective” at content marketing…
How To Start A Successful Content Marketing Campaign From Scratch
