Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you’re reading this post.
The internet is a crowded, cluttered space — and somehow your content marketing needs to make an impact.
The trouble is, many marketing teams don’t have a definition of “impact.” They struggle to find and track the value of content marketing for their organization. They might even be unclear on what their content is supposed to do in the first place…
