I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard.
But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I’ll go over what I mean by “simple” in writing, and then give you eight tips on how to simplify your writing.
What do I mean by ‘simple’?
Simple doesn’t mean dumb.
You don’t need to talk to down to your readers. That’s not simple — that’s condescending (and possibly offensive). You can write smart content using simple words.
Simple means easy to understand.
If the reader has to work so hard to understand what you’re trying to say, it’ll distract them from your message. You’ll lose out in the end.
