Social media makes it easy to share content, but, like anything else, there’s a right way and a wrong way. You can just click the share button on the web page, but that will waste an opportunity. Savvy sharers frame the content to intrigue and entice readers so that they, in turn, will want to share it with their own audiences.
Now, it’s true that content – in this case the item you’re sharing – will always be king. But if the king doesn’t command respect, no one will listen to his speech, right? He’s got to woo the audience, crack a few jokes, and get them into the mood. Working the audience means relating to the audience.
Leaving the king analogy aside, we might compare sharing content to making an impression on a first date. It’s not enough to dress nice and show up on time. You’ve got to actually relate to your date, or it’s likely to be your last outing together.
In order to relate to your date, you might say something about his cologne, how it smells woodsy without being overwhelming. Or, you might tell him it was cool to watch him order wine with so much panache. In short, you want to say something – ANYTHING – that lets him know you are paying attention, that you SEE him.
So, what does this mean in terms of sharing content? It means adding a comment that represents your personal touch – your brand – the thing that makes you, well, YOU.
