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Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard — Dijon, honey, whole grain, yellow, spicy, brown — but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz,boasting a number one or two market share position in over 50 countries.
The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup — around 35.5% — but has a product line almost three times as large…
