When there is left over food at your office, I doubt that there are any questions about what will be eaten for lunch that day. However, if its a Sunday night and I’m trying to figure out what to order from Seamless, I will stare at a screen like I’m trying to decide what to watch on Netflix for an hour.
Choice is a funny thing. The problem with having a plethora of options is that it makes it tough to sift through the noise and decide what is really important. The same can be said for prospects and pitches. You need to simplify your message and focus on the one or two key factors that will make that individual on the other end want to focus on you and not an endless Chinese Menu of options…
