Editor’s Note: Guest post by Juliana Crispo, Director of Enterprise Sales at Ghostery. She recently started an online Startup Sales Bootcamp and will be running a workshop at the upcoming Sales Hacker Conference in NYC on April 30th.
Selling an enterprise product into a major brand is a different game than SMB. Sometimes all the emails, cold calls, tweets, and inMails in the world still won’t get the attention of key contacts at that Fortune 500 account.
If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads…
