With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple and very easy on the eyes since Instagram is primarily composed of images shared by numerous users. It’s common for brands to think that social media apps like Instagram can be used to sell. Though this is true, users on Instagram are more sensitive to the hard sell tactic, and this is one of the main reasons users may stop following a brand on Instagram. So the question remains: How do you build your audience through Instagram marketing?
Instagram advertising can become successful, given the right audience. If your brand has an Instagram account with a tiny following, here are some ways you can amass a wider audience for more effective marketing:
How to Scale Your Brand’s Online Engagement Through Instagram Marketing
