Whether you’re promoting a product, piece of content, event or contest, if you’re not sending your traffic to a dedicated landing page, you’ll live a lonely life as a marketer.
When a social media marketer is doing their job properly, they draw me in with a creative social ad or post, then drop me off at a dedicated landing page with one call to action.
The other ones? Well, let me show you…
I recently came across a limited-time offer in a Facebook ad and was legitimately intrigued. When I spied this deal for 40% off a season pass at our local ski hill, I thought I’d stumbled upon a gem:
