As a marketer, you’re always looking for the next big idea and thinking about the best content format to use for its execution. With social media networks and mobile consumers preferring visual content types, brands are often drawn to video content marketing out of necessity. In some cases, these campaigns work but suck up valuable resources and limit marketing departments’ capabilities due to budget restraints down the line.
There’s demand for a sustainable approach to video content creation, and—while we like to believe we offer a compelling solution—sometimes it comes down to savvy strategic planning more than anything else. In this blog, I’ll offer one frugal approach to producing more video content, increasing landing page conversions, and building awareness for your brand online. Of course, like any digital campaign, start with defining your goals first.
How to Repurpose Video Content Marketing Ideas for Brand Awareness
