How to maximize content marketing cost by understanding, and catering to, the various ways that people read. In other words, break down your readership and place the things that they each care most about where they will naturally find it.
For nearly as long as newspapers and magazines have been entertaining and informing the masses, publishers have known that they need to appeal to essentially three kinds of readers: Skimmers, Readers, and Examiners…
How to Publish Content that Caters to Natural Consumption Behavior
