Search engine optimization (SEO) is great in theory—if done properly, your business will be more likely to show up in higher search engine results pages, which will bring you more traffic, more potential customers, and hopefully, more conversions. The more money and effort you put into your campaign, the better results you’ll see, but there’s another factor you’ll have to consider: ROI.
Return on investment (ROI) is exactly what it sounds like: the quantifiable benefits you receive from the money you put in. Increasing your budget will almost always lead to better results, but only if you spend it wisely. If you aren’t budgeting your investment effectively, you could end up wasting your potential returns. For example, if you allocate your $500 monthly budget to focus $200 on content, $100 on social media, and $200 on link building, you’ll see different results than if you try a $50/400/50 respective split…
